WHAT are the SEO optimisation best practices


Google, Bing and other search engines use advanced algorithms to understand and rank pages in search results. If your content is not optimized, search engines won’t know how to rank it. When people search for the topics you write about, your website won’t appear in the search results, and you’ll miss out on all that traffic.

Before starting the pure SEO tasks you should first make sure that you site has:

The next steps consist of SEO checks in your WordPress website settings on the following points:

  • Enable « Search Engine Visibility »
  • Review your links and check if you are using SEO friendly URL structure
  • Choose one of the best WordPress SEO plugin
  • Use a theme that is SEO ready

Now you can start with on page SEO optimisation. We do it by following these steps:

  • Include your keyword in: headline, meta title and description, subheadings, URL, body of the post
  • Add XML sitemaps
  • Integrate with Google Search Console and Bing Webmaster
  • Optimise your articles, pages and posts for SEO
  • Do keyword research for your website, using KWFinder, Google Keyword Planner, SpyFu, etc
  • Properly use of categories and tags
  • Interlink your content, use of internal linking inside your website
  • Optimize comments, filter out spams
  • Set the option nofollow external links to avoid loosing your SEO score to external websites
  • Try to use excerpts instead of full pages for articles
  • Optimize the title and description of your homepage
  • Use images with alt tags containing your keyword
  • Use rich snippets
  • Schedule and force crawl important content

The last part is off page SEO optimisation. We achieve it by following these steps:

  • Share your new content on your social media pages
  • Use quora to get links by answering questions related to your services and products
  • Get active and share on social news sites
  • Try to join facebook groups related to your business
  • Reach influencers on twitter
  • Write an original blog post, and then pitch it to other bloggers for publication

If you have more questions, if you need clarifications on shadow areas on your WordPress website, please don’t hesitate to contact us.

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